Latest News from the IPC


11/21/14 - Look Sharp: Enter for a Chance to Win Your Cut of $150,000 in Cash & Prizes from the Idaho Potato Commission Retail Display Contest

The Idaho Potato Commission’s (IPC) annual Potato Lover’s Month Retail Display Contest just got even bigger and better: For the first time ever, the competition period has been extended from four weeks to eight weeks so that retailers have more opportunities to tap into the sales-boosting spud merchandising event.

Filed Under: Potato Lover's Month, Retail


11/06/14 - “Pass the Potatoes, Please”

EAGLE, Idaho, November 6, 2014 — In Idaho, the centerpiece of our holiday meal is always…you guessed it…the potato. And, it’s not uncommon to find several different dishes featuring the versatile vegetable at a Thanksgiving feast or New Year’s Day brunch. This holiday season, go to www.idahopotato.com

Filed Under: Consumer, Foodservice, Retail


11/05/14 - Idaho Potato Commission’s Jamie Bowen Named ‘40 Under Forty’ Produce Industry Leader by Produce Business

Prestigious annual award honors select group of young achievers
EAGLE, ID, November 5, 2014 – Idaho Potato Commission (IPC) marketing manager Jamie Bowen has been chosen as a “40 Under Forty” produce industry leader for 2014 by Produce Business magazine.
“I was very excited when I found out that I had won the award – it was [...]

Filed Under: Consumer, Foodservice, Industry, Retail


11/05/14 - College Football Reporter Heather Cox Signs on with the Idaho Potato Commission for a Second Year

One of the Idaho Potato Commission’s (IPC) MVPs, Heather Cox, is back with a new lineup of weekly videos and contests that are scoring big points with college football and Idaho® potato fans across the country. The popular college football sideline reporter and Boise resident was recruited by the IPC last year to help promote Idaho® potatoes during the fall season, one of the heaviest buying periods for the brand.

Filed Under: Consumer, Industry, Retail


10/21/14 - Idaho Potato Commission Launches New National Television Commercial

For the past two years, the Idaho Potato Commission’s (IPC) national television commercial has featured the Great Big Idaho® Potato Truck and a perplexed potato farmer who can’t seem to keep tabs on it and its fun-loving Tater Team. The IPC recently launched its new national television commercial, which again features the now famous farmer searching for his Truck. But this year his search soars to news heights with the help of a fellow farmer.

Filed Under: Big Idaho Potato Truck, Consumer, Industry