IPC Vice President-Foodservice Recognized for Sales and Marketing Leadership
Eagle, Idaho, July 29, 2013—For the past 25 years, Don Odiorne, Vice President-Foodservice for the Idaho Potato Commission (IPC), has focused his considerable energies on creating national awareness and customer preference for Idaho® Potatoes in the foodservice sector. In recognition his commitment to his industry and his job, The Packer, a leading produce industry publication, selected Odiorne to receive its prestigious 2013 Foodservice Achievement Award during this year’s Produce Marketing Association Foodservice Conference and Expo. In presenting the award, The Packer’s publisher, Shannon Shuman, called Odiorne “a dedicated foodservice professional…a doctor and a rock star.”
In the close-knit foodservice industry, Odiorne is admiringly associated with all three traits. In his years at the IPC, he has launched the mascot career of Stunt Tater and friends; conceptualized and produced the IPC’s annual Chef Calendar (now in its 15th year) that features Idaho® potato recipes from twelve well known and emerging culinary stars; spearheaded the IPC Foodservice Toolkit and Potato 101, comprehensive Idaho® potato training and usage manuals; shepherded the IPC’s web/online and social networking presence (he contributes to a blog as Dr. Potato); developed both menu promotion and culinary education programs; and expanded its outreach through a team of foodservice regional managers. At the same time, Odiorne remains an active member and participant in produce and foodservice industry organizations, previously serving as President and Treasurer for the International Foodservice Editorial Council (foodservice communicators), and as foodservice board member for the United Fresh Fruit and Vegetable Association and the Produce Marketing Association.
Ever modest about his achievements, Odiorne is pleased with this honor from his industry peers. “It’s pretty exciting to win this award, knowing the caliber of individuals who have received it before me. As a seasoned veteran, I encourage industry newcomers to invest themselves in their foodservice careers. They’ll be rewarded many times over with job satisfaction in a dynamic industry, a valued network of colleagues and relationships, and a vibrant connection to the culinary past, present and future of our nation.”
About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain–fed irrigation and rich volcanic soil, give Idaho® potatoes their unique texture, taste and dependable performance. These ideal growing conditions are what differentiate Idaho® potatoes from potatoes grown in other states.
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